Saturday 9 April 2016

The Sneaker of the Week #8

Hi everybody! Today, it ‘s the Sneaker of the Week #8. But, don’t worry, if you mist the previous one you can go and check the post here! Moreover, if you want to see all the post for the Sneaker of the Week saga, you can go here and enjoy the page.

Today, I would like to present you a Saucony model: the WEST NYC X SAUCONY SHADOW 6000 « FRESH WATER ». You can go and check online the website of West NYC here. As you can see in the name of the shoe, the theme of this collaboration is water but, in reality the real one is fishing. The main colours of the shoe have been chosen to remember the great outdoors and the background that you can find when you go fishing. The upper of the Saucony is made of two different brown leathers and a tumbled nubuck to represent the terrain that you can encounter in the nature. The white perforated leather is here to contrast the shoe and the turquoise to evoke fresh water that you can find in a lake. There is a grip tape on the heel to remember the “no skid” matters found on boats. To push the detail, there is a cork insole to remember the material found on the handle of a fishing rod. To finish, you can see the logo of West NYC on the tongue of the shoe.

This shoe is awesome, really significant, meaningful and truly harmonious. I totally love it! And you? Do you like this Saucony model? So guys don’t hesitate to write a comment to share your opinion, to like and share this article and, above all, see you next Sunday for The Sneaker of the Week #9!







Monday 4 April 2016

The Sneaker of the Week #7

With a day late, I would like to present you the Sneaker of the Week #7! Don’t worry, if you mist the Sneaker of the Week #6, you can go and check the article here.

For this week, I will talk about the release, in a new colourway, of the Air Jordan 2 retro low “gym red”. Indeed, the brand brought back the Air Jordan 2 model with this red colour.  And it is a success: even if the intensity of the red is important, it is not really important because there is a harmony on this shoe. The upper of this Air Jordan 2 is made with premium scale-like leather and with a synthetic hell piece. As additional features and colour touches, there are turquoise hits on the insole and outsole. Moreover, there is the old logo of the brand Air Jordan on the tongue. To finish this retro shoe, the Air-sole unity is presented for comfort and an almost perfect cushioning. We can say that Air Jordan has reinvented perfectly the 1987 model.





I hope that you have enjoyed this post. Don’t hesitate to like, to comment if you like or not this shoe, to share and, above all, see you next Sunday for the Sneaker of the Week #8!

Sunday 27 March 2016

The Sneaker of the Week #6

Sunday means Sneaker of the Week! So, we are here today for the Sneaker of the Week #6. Don’t worry, if you mist the Sneaker of the Week #5, you can see and enjoy the article here.

Today, I would like to present you the Nike Air Max Zero Tinker’s Sketch. Why Tinker’s Sketch? Because this shoe is inspired by the original sketches of the shoe made by him. Normally this shoe should be the first Air Max created but the sketches of this shoe disappeared for three decades. So, we can say that this shoe is the beginning of the legendary design of the Air Max. Of course, the model looks like modern but it’s totally inspired by the sketches. It releases in white/yellow colours. This model is limited and released for the Air Max day. You can recognize the famous Air Max sole and touch. This model is more sportswear but it’s perfect. The colourways chosen is in perfect harmony and perfect for the spring! If you like this shoe, there are websites which sell it: Nike, JD, etc.




I hope that you have appreciated the design of the new Air Max Zero. Don’t hesitate do like, comment and share this article and, above all, see you next Sunday for the Sneaker of the Week #7.

Saturday 26 March 2016

Air Max Day 2016

Yesterday was the Air Max Day guys! This year, Nike celebrates the 29th anniversary of one of the most famous sneaker’s model: the Nike Air Max! For this birthday, NIKE offers us different special events and tries to transform the Air Max Day in an international event! What are the events about? How is the Air Max born? What are my favourite models? I will talk about it in this post.

The Air Max Con



This year, the American brand chose to organize some conferences in three different cities in the world: New York, Tokyo and Hong-Kong. The aims of these conferences are to expand the event to a large celebration for the Air Max and to celebrate and learn the heritage, design and innovation history of the famous bubbles. It is a perfect way to communicate and to be close with the public. For each places, Nike made a special design for the building to personalize this event and to show the “innovation level” of the brand. These conferences will be presented by the SNKRS app.


Vote for your Air Max!
 
Another interesting things, the American brand have offered the chance to the Nike’s customers and addicts to vote to bring back an Air Max model. Almost everyone has a souvenir with an Air Max pair. Indeed, there was the possibility to vote for our favourite retro model. And the winner is: The Air Max 1 Atmos Elephant! This model will be release for the Air Max Day in 2017! Thank you NIKE for this beautiful idea.



Collaborate with HTM

For the first time ever, the HTM collaboration (the most prodigious partnership of all time for NIKE) unleashes NIKEiD custom palettes for three iconic Air Max: the Air Max 95 H ID by Hiroshi Fujiwara, the Air Max 1 T ID by Tinker Hatfield and the Air Max 2014 Flyknit M ID by Mark Parker.


Let’s just talk about the HTM collaboration. What is HTM? It is the three initials of each members of the collaboration: Hiroshi Fujiwara (creator of the brand Fragment Design), Tinker Hatfield the legendary NIKE’s designer (He created the first Air Max and he is the creator the bubbles in the sole! How? He was visiting the “Centre de Beaubourg” in Paris and he was amazed by the way of the building highlight its interior spaces making them visible from outside: that’s how the bubbles were created) and Mark Parker (designer and CEO of NIKE). This collaboration was born in 2002 and they created together 32 products. So, we are truly lucky to have the opportunity to customize a Air Max pair with their palettes! Don’t hesitate to go online!

Introducing new shoes

For this special day, Nike decided to release new models for our biggest pleasure! As I said you before it is a very special day! The American brand releases, today three new models: the Nike Air Max ULTRA M, the Nike Air Max 90 ULTRA SUPERFLY T and the Nike Air Max LD-ZERO H.

Nike Air Max LD-ZERO H

Nike Air Max 90 ULTRA SUPERFLY T

Nike Air Max ULTRA M


My top 3

Now, I would like to present you a little TOP 3 of my favourite Air Max model ever. I chose three different models

Third position: The Air Max 2. The shoe is different by the form, the sole and the style. That’s why I like this Air Max model.  



Second position: The Air Max 1 USA. This model is beautiful and really customized with the USA flag’s colours. I truly love it and the way in which NIKE made it!


First position: The Air Max 1 B Atmos Safari. Definitely my favourite! You can go and check the article that I have already written about this shoe here. Everything is perfect here: colours, matters, sole, harmony, etc. To me, it’s the best shoe that Nike has ever made.


Pictures from NIKE website.

I hope that you loved reading this article guys. Don’t hesitate to comment, like and share it and, above all, see you for the next post!